What is news automation?

Immersive Automation is probably one of the biggest research and development projects in the field in the world right now. The project aims at automating news production, and is looking for new ways of making it more automatic. It also looks at the ecosystem of news production.

Every day we have tiny robots do more and more things for us. But again, we decide what they do, and we decide how we use them.

See our short presentation video with some thoughts presented by our team:


WashPost starts computational journalism lab

Recently, Washington Post decided to start a new very exciting venture with Associate Professor Nicholas Diakopoulos, who was the academic consultant for our Immersive Automation project. He will be involved in building a computational political journalism lab for its coverage of the 2020 presidential campaign. Under the leadership of Jeremy Bowers, the team will collaborate …

Report on news automation

Our report for WAN-IFRA, News Automation The rewards, risks and realities of ‘machine journalism’, is now published open access. Citation: Lindén, C-G., Tuulonen, H., Bäck, A., Diakopoulos, N., Granroth-Wilding, M., Haapanen, L., Leppänen, L., Melin, M., Moring, T., Munezero, M., Sirén-Heikel, S., Södergård, C., Toivonen, H. (2019). News Automation: The rewards, risks and realities of ‘machine …

We are featured in Harvard’s Nieman Journalism Lab

In March, our industry report on news automation for WAN-IFRA (The world association of newspapers and news publishers) was published and immediately picked up by Harvard’s Nieman Journalism Lab. We as researchers consider this an exciting opportunity to reach a much larger audience. The report is written for members of WAN-IFRA, but will be published …

Immersive Automation – Project themes

The Immersive Automation-project is a research consortium where data scientists, linguists, and journalists work together with researchers and media companies to bring forward a solution for producing engaging, data driven content. Our aim is to create a roadmap and a demonstration of a future news ecosystem based on automated storytelling, intense audience engagement, and user experience. The duration of the project is until end of May 2018.

Data specification

Identification and categorisation of data sources. Special focus on identification of relevant structured data for editorial use.

Automation of news production

Development of methods for automated text generation, as well as provision of models for the structure of news stories.

User engagement

Focus group tests for automatically generated content.

News ecosystem

Development of an ecosystem where technical, organizational, as well as commercial levels are both conceptualised and demonstrated.

Development of skills

Training selected journalists in computational thinking, algorithmic news production, and editorial tools based on automation.



The Researchers are presented on the The Research Team-page.


Immersive Automation is funded by The Finnish Funding Agency of Innovation Tekes, The Media Industry Research Foundation of Finland, The Swedish Cultural Foundation in Finland, the media companies involved as well as the research organisations participating in the project.




info @ immersiveautomation.com

Primary contact persons

Project lead
Carl-Gustav Lindén, Swedish School of Social Science
carlgustavl @ gmail . com

Caj Södergård, VTT
caj.sodergard @ vtt . fi

Hannu Toivonen, University of Helsinki
hannu.toivonen @ helsinki . fi


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