As Finland moves towards a more human centric data management, the importance of dynamic consent increases.
The Immersive Automation project arranged its second workshop for media partners and journalists in September. Senior Adviser Taru Rastas from the Ministry of Transport and Communications gave a presentation of her take on data in media, and how the Ministry is working to increase citizens’ right to decide and monitor their personal information.
“Promoting digital business is a part of the government agenda. There are five key government projects, and big data and MyData are one of those,” Rastas explains.
The point is to encourage organizations holding personal data to give individuals control over this data, extending beyond their minimum legal requirements to do so.
The project includes for example data sharing practices, and data protection in digital business. MyData, in turn, refers to a new approach to personal data management, where the aim is to provide individuals with the practical means to access, obtain, and use datasets containing their personal information. This personal information might be for example medical records, financial information, or traffic data derived from various online services. The point is to encourage organizations holding personal data to give individuals control over this data, extending beyond their minimum legal requirements to do so.
“In human centric data management the individual is seen as both a connector and controller. This means that data sets concerning the individual can be connected, and the individual decides who can use and how they can use this data.”
In other words, individuals are empowered actors in the management of their personal lives both online and offline.
An essential requirement in order to carry out a more human centric management of data is that the access to personal data must be easy. This is why the MyData approach incorporates the ‘Open Data’ movement philosophy that providing access to information in a free and transparent format increases its usefulness and value. Open Data is technically and legally free for anyone to use, reuse, and distribute. Similarly, data collected about a person will meet the criterion of MyData if it is technically and legally available for the individual to use, reuse, and distribute as they wish.
“MyData can as such be used to create new services which help individuals to manage their lives. The providers of these services can then create new business models, and economic growth to the society.”
The goal is to build trust in personal data services through transparency, interchangeability, public governance, respectable companies, public awareness, and secure technology. This is why the idea of a dynamic consent is so important.
“Consent management is the primary mechanism for permitting and enforcing the legal use of data. Via MyData accounts individuals can instruct the services to fetch and process data in accordance with consents that the individual has granted to data services.”